Title! Title! Just as you said, title is what users are looking for to ensure them they're in the right place. If users don't immediately see the expected title when they click from some similarly labeled call to action, uncertainty sets in. Did I click the right link? Am I in the right place? Important elements that provide users with a sense of place and ensure them that they're not lost (and that the company is taking care of them, at least while they're on the site) should always take precedence over marketing banners for the best user experience.
Courtney -----Original Message----- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Jennifer Sent: Tuesday, February 24, 2009 4:54 AM To: disc...@ixda.org Subject: [IxDA Discuss] Visual Importance of Page Titles Hi everyone, We have a bit of an internal debate going on about the importance of page titles - from a visual standpoint - as compared with other elements of a page. That is to say, should a page title (what displays *on* the page, not in the browser frame) be the most important item of information on the page that a user first sees upon arriving there? Or, should the key marketing message - in our case, a 'banner' image/graphic - take priority over a page title? The argument for a page title being more important is that its raison d'etre is to help the user understand where they've arrived at. The argument for the 'banner' message being more important is that it is the 'meat' that we want users to see and interact with. In this case, it's not being suggested to remove page titles; instead, to make them considerably smaller so that the focus is on the banner space (which is top/center and large). Thoughts? Opinions? I'd love your input! Regards, Jennifer ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help