On Mon, 13 Aug 2012 02:43:44 +0100, Peter Humphrey wrote:

> It's easy enough: "its" = "belonging to it"; "it's" = "it is/was/has". 
> The apostrophe denotes a missing letter or two, not possession.

The confusion arises because, when used with a name, an apostrophe is
needed for a possessive. Of course, if you refer to everyone as "it",
the confusion disappears :)
 
It is an understandable error, unlike grocers' apostrophe's, which crop
up everywhere and are far more grating for me.


-- 
Neil Bothwick

Don't let your mind wander, it's too little to be let out alone.

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