On 27 Jun 2007, at 6:43 PM, James Jeffery wrote:
H1 should be your company name, or logo.
<h1><img src="" alt=""></h1>
Some people like to use IR (Image Replacement) for logos, but a logo
is your brand, just as your
name is your brand, so i wouldnt use IR on a logo. Tagline should be
H2.
Im not sure on what you mean by page content, i wouldnt wrap the whole
content in a <H*>, thats
abusing the H* element.
<h1>logo or company name</h1>
<h2>tagline</h2>
..... PAGE CONTENT ......
Your page content might consist of a number of elements, Divs, Lists,
Paragraphs ect. But the important
thing to remember is use the H* element where a heading is needed.
Hmm. Not sure I agree with this. I think the advice Ed's been given is
good - if SE results are essential to the success of the page, then I
would put 'Rugby World Cup 2007 Packages' in the <h1>.
I know the convention is to use h1 for the 'brand', but then every
page on a site has the same <h1>...
What about the <title> tag? It's important for SE rankings, too - I put
the 'brand' info (Co. name, tagline) in it and then the same info in
the <body> doesn't need to take up the all-important <h1>.
Are Ed's clients' customers more likely to search on 'Glory Days' or
'Rugby World Cup 2007 Packages'?
HTH
N
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