"The sensibilities of electronic music don't really tap into this and don't
necessarily promote the right kind of images to make kids feel like they
are rebelling against something."
Especially with the end of "illegal" raves and warehouse parties across
most of the US.
MEK
"David Powers"
<[EMAIL PROTECTED] To: "Brendan Nelson"
<[EMAIL PROTECTED]>, "313"
lnoize.com> <[email protected]>
cc:
07/03/03 02:16 PM Subject: RE: (313) Muzik (was 7
Magazine)
In the US I would say, there isn't a rock renaissance so much as, rock has
ALWAYS and maybe always will be the big thing for kids, with dance music
for many being just a passing fad. Kids just have a thing with those
guitars, maybe its the phallic imagery that they like so much. Kids here
also feel a need to rebel against "something" (usually their rebellion
amounts to nothing more than emotional rebellion against their mommy and
daddy.) Anyway, rock music is specifically marketed to them in order to
manipulate their adolescent feelings and this has been going on for years,
whatever the particular brand of rock is that gets trendy. The
sensibilities of electronic music don't really tap into this and don't
necessarily promote the right kind of images to make kids feel like they
are rebelling against something. It is all rather superficial, honestly.
I mean look at the hysteria that the Beatles invasion caused here way
back... (and this is not commenting for better or worse on their music,
just what they represented to US youth culture).
/dave
---------- Original Message -------------
Subject: RE: (313) Muzik (was 7 Magazine)
Date: Thu, 3 Jul 2003 16:40:02 +0100
From: "Brendan Nelson" <[EMAIL PROTECTED]>
To: "313" <[email protected]>
I'd definitely agree - I remember when the first edition of Muzik came
out, and they were giving copies away at the 1995 Tribal Gathering. By
that time I'd kind of stopped reading magazines for information on the
music *I* liked, but occasionally bought magazines like Muzik or Mixmag
for the sake of gauging the state of the larger dance and electronic
music scenes.
As the years went by, however, the amount of "music talk" on the
internet grew to the extent that I could get a feel for the state of the
wider dance/electronic music scene more quickly, more cheaply and more
effectively than I could from buying the mass-circulation magazines.
That combined with the general descent of these mags into
lifestyle/drugs coverage eventually led to me not buying any magazines
whatsoever.
I *did* buy a copy of Sleaze Nation earlier this year, but only because
I was in it! :) From over-the-shoulder readings on trains and tubes,
though, I get the sense that Jockey Slut is the only one of the
mass-circulation magazines in the UK that's stuck to its guns.
Magazines like NME and Mojo aren't just getting readers from older
ex-dance-music people, though, I don't think - rock music as a whole is
being pushed by the majors as the "hot new thing" and so I wouldn't
underestimate the amount of 17 or 18-year-olds who are buying them, and
who probably see electronic/dance music as a bit of an old person's
thing! (I have certain opinions on this whole rock-renaissance thing
too, which I won't bother to share with this list ;)
Brendan
> -----Original Message-----
> From: Robert Taylor [mailto:[EMAIL PROTECTED]
> Sent: 03 July 2003 17:18
> To: [EMAIL PROTECTED]; Tom Churchill
> Cc: 313; Cyclone Wehner
> Subject: RE: (313) Muzik (was 7 Magazine)
>
>
> I think the net and lists like this one have taken over as
> the source for information on dance music.
> The mags did not realise this and thought they had to include
> more and more "lifestyle" articles at the expense of record
> reviews and their sales slumped even further, hence the crisis.
