Magazines like NME and Mojo aren't just getting readers from older ex-dance-music people, though, I don't think - rock music as a whole is being pushed by the majors as the "hot new thing" and so I wouldn't underestimate the amount of 17 or 18-year-olds who are buying them, and who probably see electronic/dance music as a bit of an old person's thing! (I have certain opinions on this whole rock-renaissance thing too, which I won't bother to share with this list ;)
Completely, if you look at kids (in the UK anyhow) between the ages 13-16 how many are wearing linkin park, sum 41 etc. t-shirts?
I think for kids in the UK there are two broad categories you fall into at the moment. Either you're an R&B, Hip Hop, Garage kid or you're a rocker (Marilyn Manson, linkin park etc.) There just isn't any room for dance music at the moment.
Even when the sales of the music magazines (mixmag,ministry in particular) were high, I'd say the majority of people buying them were interested in trance. They were also bought by people I'd class as not really 'interested' in dance music more into the scence drugs 'n all.
I can't remember which mag it was (ministry I think) but around 98-99 the front cover was a picture of a pill and the magazine was pretty much all about drugs. This shows the supposed music magazines we more fashion/style mags.
Some magazines are okay for night listings and record reviews but generally the interviews and articles are of no interest.
-- Mike
