> > >but how did the hip-hop heads hear it? obviously there's some > sort of > >'trend' leading them to discover this music. > > from hearing me and other deejays playing the records in the first > place. the guy who owns the shop is a massive hiphop head and > loves his native tongues era stuff as well as many other kinds of > music. hes into some house, but now he buys just about every > mahogani or andres record that comes in. its a matter of the guy > hearing the music without anything attatched to it.
and how many nyc 'hipsters' got into the music because they went into Othermusic and heard some playing on the in-store system. Or heard it from friends. And why are magazines an automatic bad thing. You act as though this type of techno is being played on mainstream media. The fact is, any person who makes it their business to seek out music that is off the mainstream radar deserves our welcome. > > >you seem to be very fond of subdividing people. i walk into a > party and > >see a bunch of people who are there to enjoy whatever music is > being > >played at that party. You seem to walk in a break them down into > little > >categories to which you obviously attach judgement values to. > > i dont see why its a bad thing to be aware of trends and > advertising. some music gets popular because theres money behind > it. some gets popular because its just that good. most has a > little bit of both mixed in there in varying amounts. kompakt has > existed for how long? and just now everyone is getting into it? > the motives seem questionable to me. music writers are always > looking for that "next big thing" to latch onto before everyone > else. it becomes a self fulfilling prophecy when thats what gets > covered so thats what people gravitate towards. for music to gain a foothold, must reach a critical mass. i'd say that after several years- kompakt has achieved that critical mass. i would also say that their style has evolved away from the glut of minimal music in the late 90's into its own sort of sub-style that lots of people find appealing. furthermore, in the past year or so, kompakt has made a concerted effort to reach out to the american audience via touring and distribution and advertising- the same way any music 'breaks' into new audiences. they are a completely independant business that has networked through like-minded individuals world wide and have, as a result, achieved a more visible profile. that is grassroots at its finest. what more do you want? > > all im saying is that in alot of cases people like music for many > reasons that ARENT how good the music is. you cant honestly argue > that point, but it really seems like you want to. i will argue the point that the way someone enters into a music is nowhere near as important as what they do once they get there. and not every fan is required to commit whole-heartedly to a lifelong interest in a particular type of music. the only thing i require from someone who is interested in the sort of music i am personally engage with is that they pay their cover charge (a nessecity for things like venue, sound, flights and all the real world stuff), that they enjoy themselves and the music once they are present, and that they tell their friends about the good time they had the following monday. > tom > > ________________________________________________________________ > andythepooh.com > > > > >
