After reading this article, I am worried where do blind people fit in?
Can we discuss how to deal with the difficulty faced by blind people
in conforming to the prevalent norms of the body language? Or we have
alternative ways to express and understand people's body-language
which is underrated by the 'popular' discourse around non-verbal
communication? Lets hear from you friends!
http://www.theguardian.com/small-business-network/2015/aug/11/what-body-language-say-about-you-obama
Just 7% of communication comes from the words we use. And there’s
plenty of evidence that demonstrates just how important body language
is in the workplace: from making the right impression on a new boss to
making a sale. But it’s also crucial for entrepreneurs – the entire
business can depend on how you come across when making that crucial
pitch or sale. So what are the basics?








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First of all, pin down what body language actually is and where it
comes from. It’s more than just movements – it’s everything that isn’t
verbal, from your tone of voice to your hand gestures. And it’s
intimately connected to the way you feel. Think of yourself as an
evangelist, says Annette Kramer, body language coach and judge on The
Pitch – a UK small business competition. “If you’re an evangelist, you
really want to engage with people. You want to hear what people have
to say back. Your whole manner changes. If you believe in what you’re
saying and you’re genuine, you will engage people.”

Power posing

For an important pitch or presentation, Dr Connson Locke, assistant
professor of management at the London School of Economics, recommends
the power pose highlighted by Amy Cuddy, associate professor of
business administration at Harvard Business School. Cuddy’s research
on power posing found that study participants who adopted the power
pose before a mock job interview performed better and were more likely
to be hired.


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Before you go in front of your audience, says Locke, head into the
bathroom and stand still, spreading your arms and taking up as much
space in the room as you can. Research by Cuddy and her colleague Dana
Carney also found that this pose both elevates testosterone (thought
to be associated with confidence for both men and women) and decreases
cortisol, a hormone associated with stress. To see the power pose in
action, check out Cuddy’s TED talk, Your Body Language Shapes Who You
Are, currently at more than 27 million views.

First impressions

First impressions count: we make up our minds about whether a person
is trustworthy or not within a tenth of a second. In that tiny time
frame, people only have your body language to go on. “If they get
conflicting signals between what you’re saying and how you’re acting,
they’re going to go with how you’re acting, as they don’t know you,”
she adds. “It’s more difficult to control, so it’s more honest.”


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Dr Locke advises standing up straight, making eye contact and using a
confident tone of voice. Avoid repetitive small motions, like fiddling
with a pen, rubbing your face or playing with your hair – that makes
you look nervous. Stillness can convey confidence – not just stillness
in the body but stillness in the voice, such as strategic pauses.

Control conveys confidence

Try to be as relaxed as you can, advises John McLachlan,
neuro-linguistic programming trainer and co-founder of leadership
development and training company Monkey Puzzle. “People don’t realise
that when they’re tense, the tone of their voice changes as the body
seizes up and makes it hard to speak,” he says. “So try to breathe
deeply to rid your body of that tension.” Use an open stance, with
shoulders back to open out your chest and stop your breath
constricting, to indicate that you’re willing to answer questions.


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Some people talk with their hands, says McLachlan, and this can convey
excitement and passion. But don’t overdo it. “Not so much that you
look as if you’re about to take off,” says McLachlan. “And not so much
that you look anxious. Keep movements controlled to convey confidence.
Look at Barack Obama: he doesn’t move that much but when he does he
uses rounded gestures that say I’m here, I’m thinking, I’m open, I’m
being clear.”

Adapt body language to the situation

Body language is also important in more intimate situations – both
controlling your own, and being able to read other people’s. Greg
Barden, founder of Pixie, a discovery platform for independent small
businesses, needed to make a significant change from the body language
he used in his previous career as a Royal Marine. A big part of his
business is persuading SMEs to join the Pixie platform – a very
different proposition from giving orders.







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Studying the body language of the business owners he was trying to
reach, he noticed that they became defensive while he was pitching the
platform to them: they would turn away, not make eye contact, and even
refuse to shake his hand. He adapted his body language to appear less
intimidating.


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“I’m 1.9 metres (6ft 3in) tall, so I know I can be quite dominating,”
he says. “I once cold-called a shop where the owner wouldn’t shake my
hand. So I talked slowly, engaged with him by leaning forward, and
made myself slightly vulnerable and nervous by saying: ‘You’re the
first person who hasn’t shaken my hand, but if you give me five
minutes, you’ll see that I’m different’.” It worked – 20 minutes later
the owner wasn’t just shaking Barden’s hand but had become a committed
supporter.

Interviewing prospective employees can also be intimidating: again,
the stakes are high and you’ve only got a limited amount of time to
make a judgement. So concentrate on listening, advises Kramer. “You
want to make your interviewee feel comfortable and relaxed enough to
reveal their best qualities, so give them signals. Check in with them.
Lean forward. Be guided by them.”





-- 
Avinash Shahi
Doctoral student at Centre for Law and Governance JNU



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