You seem to already have an important ingredient, which is a willingness to
observe and study what works and what doesn't!

 

You are likely aware that rarely does one have all the equipment wanted and
one usually ends up making the best of what is available. Apparently it is
video you want to improve and the central tool of video is the camera. You
have good audio equipment (which is actually more important than lighting)
and you are unhappy with your current camera. (No, slow motion is not the
same as 24fps, and no, 24fps is not always better than 30fps.)

 

I don't make music videos but I needed some lights so I made some in my shop
- and if you were my director and didn't like my lights, I could make some
other lights that you did like. On the other hand, some tools such as
tripods w/fluid heads, cranes, or dollies are things that cannot be easily
made in a shop, simply because they are moving a camera and a camera has to
be moved with great precision. But I guess they can be rented, though I
never have.

 

So some things you can make, rent, or adapt for use, and some things you
should buy.

 

You don't have to run out and spend everything on a camera. The quality of a
video is dependent more on the camera operator than on the camera. For
example, a $1000 camera in the hands of a good operator can be better than a
$4000 one in the hands of a careless operator.

 

Note, too, the tools you'll need vary according to the project type. Music
videos don't mandate camera's with perfect color accuracy since the final
visual effect is more artistic than realistic, whereas capturing an NFL game
requires high color accuracy in the video. Likewise some events want
creative camera motion while other events want fixed camera positions.
Scripted projects might get by with one camera whereas live events often
require several.

 

The software you'll want depends on the project type, the amount of artistic
creativeness, and the final delivery. If the final product reflects  pretty
much the footage, then simple editing software may suffice. If the final
product creatively assembles lots of clips and animations and graphics, then
more powerful software is in order.

 

Just some things to consider - but start with a camera that is versatile
enough to do all that you want done, and grow from there.

 

From: [email protected] [mailto:[email protected]]
On Behalf Of stevejhacker
Sent: Monday, January 12, 2009 1:47 AM
To: [email protected]
Subject: [AP] Where Should I Invest?

 

. . . I watch carefully, study and take notes on broadcast music videos, and
I think I'm starting to get a sense for lighting techniques, movement,
composition, etc. What I'm coming to realize is that LIGHTING is
everything (I can currently only get good video outside in day
lighting), and that it also really helps to have smooth movements via
jibs and dollies, and a nice editing environment . . . Steve 



[Non-text portions of this message have been removed]


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