Hi Dmitriy, Here are the descriptions of the content network kwType values.
Content This refers to standard keyword ad groups that are opted into content. The Keyword Column this will have "Total - content targeting" because in content essentially the entire ad group is triggering the ads - not a specific keyword. Website This is when an advertiser is targeting a specific site (placement). The site they have chosen to target will be listed in the Keyword column. i.e. cooks.com. This lists out just the domain that the advertiser has specified. If you want to see more specifically where their ads ran on the site they can use a Placement performance report. This is similar to a search query report in that it will show more specifically where your ad ran. ContentChannel This is for instances where an advertiser is targeting specific ad units on a publisher site or a pre-defined set of sites. The publisher will define the specific set of placements i.e. puppy articles, Top center. In the Keyword column there will be the domain along with the specific "channel" details - "dailypuppy.com >> puppy articles,Top center" This is different than category targeting (see below). DocVertical This indicated that the ads were targeted using category targeting (previously called vertical targeting). The vertical will be listed out as such: "Animals › Pets › Pet Food & Supplies" in the keyword column. These seem to change periodically. Usually you can figure out what the match name refers to by looking at what is listed in the Keyword field. Best, - Eric Koleda, AdWords API Team On Jul 29, 8:03 am, "[email protected]" <[email protected]> wrote: > Hello > Where I can get full list of kwType values? > For adwordsType="Search Only" everything is clear, but what's about > content? As I see, that's can be "WebSite", "Content" and > "ContentChannel". What else values can be? There I can find > documentation (or wsdl) which contains subj? --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
