Hello, Thank you for the information. In this case I am creating Demand Gen ads, and linking text assets to them. When updating the ad's assets, I set the ads to use newly created assets. I understand from this page https://developers.google.com/google-ads/api/fields/v20/asset#asset.text_asset.text that assets cannot be modified or removed.
As such, I wish to understand: What happens to the unlinked assets? Is there a possible resource leak when updating assets this way? Best, Gregory On Thursday, June 26, 2025 at 11:27:43 PM UTC+8 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for reaching out to the Google Ads API support team. > > I would like to inform you that there are limits on the number of assets > that can be linked to campaigns and ad groups. The relevant limits from the > Google Ads API documentation > <https://developers.google.com/google-ads/api/docs/best-practices/system-limits> > for > assets are: > > - Ad group-level assets: A maximum of 250,000 per account. > - Campaign-level assets: A maximum of 50,000 per account. > - Ad group-level assets per campaign: A maximum of 10,000. > > These limits apply to all types of assets, including text assets, when > they are associated with campaigns or ad groups. Kindly refer to the help > center article About your Google Ads account limits > <https://support.google.com/google-ads/answer/6372658#:~:text=Ad%20asset%20limits,assets%20per%20campaign> > to > get more information. > > I hope this helps! Feel free to get back to us in case of any further > queries. > > > Thanks, > > [image: Google Logo] Google Ads API Team > Feedback > How was our support today? > > [image: rating1] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=1&entry.295079254=500Ht00001rgNGMIA2> > > [image: rating2] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=2&entry.295079254=500Ht00001rgNGMIA2> > > [image: rating3] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=3&entry.295079254=500Ht00001rgNGMIA2> > > [image: rating4] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=4&entry.295079254=500Ht00001rgNGMIA2> > > [image: rating5] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=5&entry.295079254=500Ht00001rgNGMIA2> > [2025-06-26 15:26:59Z GMT] This message is in relation to case > "ref:!00D1U01174p.!500Ht01rgNGM:ref" (ADR-00315955) > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/7f71367d-cdff-4720-9893-dba13a2da681n%40googlegroups.com.
