Hi,

Yes, there are limits on the number of assets you can have in a Google Ads 
account, and these limits vary depending on the asset type and the level at 
which they are applied (account, campaign, or ad group). I would suggest you to 
refer to this help center articles which speaks about the Google ads account 
limits. As you can see the limits in the article, it is highly unlikely that 
you will no longer be able to create new assets due to the asset limit. 
Moreover, for the Demand Gen campaign, please refer to this document which 
guides you on best practices and limits for Demand Gen campaigns.

Thanks,

Google Ads API Team


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[2025-07-04 10:37:21Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01rgNGM:ref" (ADR-00315955)

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