Hi,

By 'possible resource leak', I mean: if there is some limit for assets and 
they cannot be removed, then there could be many unlinked assets. Then the 
ad account will eventually hit the asset limit.

Are assets (for example, headline/long headline/description) for demand gen 
ads at the adgroup or campaign level, or some other level? Is there a limit 
for these assets?

Thanks.

On Friday, July 4, 2025 at 2:59:10 PM UTC+8 Google Ads API Forum Advisor 
wrote:

> Hi,
>
> Please find answers to your queries:
>
>    - What happens to the unlinked assets? 
>
> Assets are immutable and cannot be removed. To stop an asset from serving, 
> remove the asset from the entity that is using it. The unlinked assets 
> remain in your Google Ads asset library. You can remove their association 
> with ads to stop them from serving, but you cannot permanently delete them 
> through the Google Ads API. 
>
>    - Is there a possible resource leak when updating assets this way? 
>
> I suggest you refer to this *help center* 
> <https://support.google.com/google-ads/answer/7331111?hl=en&sjid=13915664487124243022-NC>
>  
> article of assets for more details. To answer your query, could you please 
> elaborate on the statement ‘possible resource leak’.
>   
>
> Thanks,
>   
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  • Te... Gregory Gao
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