In your Keywords Performance Report, try including all the metrics 
(impressions, clicks, cost, conversions, etc) that you have in your Ad 
Performance Report.

I ran into a similar problem where I was running an Ad Performance Report 
that returned a row with impressions = 0 , clicks = 1, and cost = 0.42. 
When I ran a Keywords Performance Report to get the corresponding keyword 
data, I wasn't getting that row. I originally ran the Keywords Performance 
Report with just the impression metric, but with I included clicks or cost 
I started getting that missing row.

It seems that the reports will only return rows if at least one of the 
metrics included in it is greater than zero. I also found that predicates 
didn't really work with values of zero.

It took me a lot of messing around to figure out why I wasn't getting this 
one keyword. This doesn't really seem like desirable 
functionality...especially with how many people are merging Ad Performance 
and Keyword/Criteria Performance Reports.

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