Yes, they may be getting filtered out of the Keyword Performance Report 
now, but...  We're getting these rows in the v201109 Ad Performance Report, 
despite your comment in #2, and the fact the Keyword ID now doesn't map to 
anything in the Keyword Performance Report is a significant issue.   Either 
the Ad Performance Report shouldn't be returning those rows, OR there 
should be a field in the Ad Performance Report which lets us identify those 
rows and their usage and treat them accordingly, OR the Keyword Performance 
Report should be returning something which matches those Keyword IDs.   
Having those rows dangle with unspecified purpose is problematic -- just 
leaving them in there with a dangling keyword ID isn't enough for us to 
work with.

-->Steve  

On Monday, March 5, 2012 11:11:36 AM UTC-5, Kevin Winter wrote:
>
> Hi,
>
> 1) These "keywords" are part of a feature that has not yet been released 
> in the API - logic was never added to filter it out of v13, hence v13 
> incorrectly returned this data.  The reporting data returned in the UI also 
> will not include this data.
> 2) Similar to #1, the UI won't return these values and therefore v201109 
> reports won't either.
> 3) This is the special "Content" keyword which represents the 
> clicks/impressions/etc associated with the "sum" of all keywords in an 
> adgroup that caused it to trigger on Content networks (i.e. display) when 
> you added keywords to an adgroup that displays on websites (placements).
>
> V13 uses a completely different reporting backend from both the UI and 
> v201109 reports.  When troubleshooting discrepancies, please compare API 
> reports to the UI, as there is no guarantee that v13 behavior is still 
> possible. (i.e. the product moved in a different direction and v13 didn't 
> keep up).
>
> - Kevin Winter
> AdWords API Team
>
> On Tuesday, February 28, 2012 12:14:29 PM UTC-5, Steve B wrote:
>>
>> Alas, that didn't work for me, at least in most cases.   I've did a lot 
>> of analysis, cross checking IDs against the v13 report data, and have 
>> discovered they all fall into the following categories.
>>
>>
>> 1) Many of the missing keywords are reported in the v13 keyword report as 
>> domain names, with a kwType of "Website".
>>
>> 2) Other keywords which are reported in the v13 keyword report with a 
>> kwType of "BoomUserList", where the keyword itself is "boomuserlist >> 
>> nnnnnn" where nnnnnn is a number.
>>
>> 3) Two of the entries are reported as having a keywordid of 3000000 - and 
>> aren't reported in the v13 keyword list either.   In the Ad Performance 
>> Reports, this keyword was reported with a kwType of Content and a keyword 
>> of Total - content targeting
>>
>>
>> It's really unclear to me whether the necessary data exists in the Ad 
>> Performance Report to deal with these.   I can handle the third case by 
>> explicitly checking for that keyword ID, but I don't have any clue how to 
>> fill in the blanks on the first two cases.   They don't seem to be covered 
>> in the docs or any other discussion on the web, as yet.   Can anyone from 
>> Google elaborate on this, please?
>>
>>

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