The big guys would probably do it with fees.  Like UPS has a residential 
address surcharge and a remote area surcharge, both of which apply to most of 
my customers.  But that doesn’t answer how to automate it.

The Rise Broadband website asks for your address before showing prices, but my 
impression is it goes by zipcode.

From: Joe Falaschi 
Sent: Thursday, February 18, 2016 9:45 PM
To: [email protected] 
Subject: Re: [AFMUG] location based pricing on website

Why bother?  To me there are a lot of reasons.

1. We cover a lot of ground with 120 towers in nine counties in two states.  We 
upgrade towers weekly but just can't keep up at times it's difficult to stay 
ahead of the demand for more speed.

2. Different towers are capable of different plans based on where we are at in 
the upgrade cycle.  I don't want to get into a situation where a lead thinks 
they can get one plan but we can only deliver a different set in that area.  
Nothing will be perfect but general groupings of towers are usually similar 
vintage.

3. Costs are just different.  Some regions have fiber to them and others we 
have to back haul via 4 or 5 licensed microwave hops to get to the region that 
has fiber.  Some regions cost us 2k a month per tower and others are trade outs 
of an Internet account for grain elevator placement.  

4. Customer makeup.  Some towers we can install DIA circuits on to help offset 
costs.  In rural areas we're not going to put a $1000/mo account on the tower.  
In the urban or suburban areas we can blend day time and night time usage for 
more effective usage of the tower rent and back haul network even if the tower 
rent is more.

5. Some towers are just currently poorly performing and we have sunk costs that 
we need to recoup, these would be the promo type towers.

>From time to time the word does get out that one area is different.  It is 
>what it is.  We just tell them that is the case 80 miles away but not here.  
>The point of this whole thing is to at least not put it in their face though.

Joe



On 2/18/16 5:46 PM, Sean Heskett wrote:

  Why bother??? 

  Why not just price your service equal for everyone and average out your 
costs/income?  Although we certainly could get away with pricing rural users 
higher than city dwellers, I prefer to just average it out across our network. 

  I think a wiser move would be to equip your sales staff with a discount 
pro-mo if a client is really obtouse.  

  Is your price difference per area going to be greater than $10/mo?? For 
instance rural service is $59/mo but city service is $49/mo?

  What happens when they have a friend in a different service area of yours 
that gets a different price?  They are gonna call and complain.

  2 cents

  -Sean 

  On Thursday, February 18, 2016, Joe Falaschi <[email protected]> wrote:

    Does anyone know of an elegant solution to display a pricing page based on 
a street address?  I want to create a few polygons and if the address is within 
polygon a, b, or c show a different pricing page.  We have a wordpress site.  
I've seen some google maps example that we can probably make work if done in an 
iframe.  Just curious if anyone has already done this and has any suggestions 
on word press plugins or google maps libraries.  Thanks!

    Joe Falaschi
    e-vergent

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