Some of the Benefits:

National Brand Awareness – huge plus when your brand is know and recognized as 
option #3 nationally

Standardized Operations – getting a bunch of WISP together and standardizing on 
the best operations procedures could be daunting but the benefits overshadow 
the initial work

Buying/Negotiating power – buying 100 radios vs 10000 could be a great 
negotiating point, also when negotiating tower leases, fiber, ip transit etc..

Political / Lobbying – being  represented by ONE entity that is backed by 
hundred of thousands of subs will provide leverage when lobbying at FCC and 
other political maters. Ht wisp operator could be seen as one of the big boys 
in the table vs scattered small mom and pop shops…

Better prospect for exit/acquisition – Investors will take notice and as a 
conglomerate, there are better financial outlook in a exit strategy.

From: Af <[email protected]<mailto:[email protected]>> on behalf of 
Travis Johnson <[email protected]<mailto:[email protected]>>
Reply-To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Date: Tuesday, January 30, 2018 at 11:19 PM
To: "[email protected]<mailto:[email protected]>" <[email protected]<mailto:[email protected]>>
Subject: Re: [AFMUG] Cellular One approach to WISP

And honestly, what benefits are you hoping to gain?? A single name? Better 
pricing on equipment?

I'm not sure I understand what the ultimate goal would be, and if it would be 
worth the cost to "consolidate" hundreds or thousands of small companies.

Things are different now than they were in the early cell days... or the early 
cable days (as Rise/JAB is discovering). It seems like KeyOn was trying to do 
something similar to this, even going public, before dying a slow and miserable 
death.

Travis


On 1/30/2018 8:04 PM, Jason McKemie wrote:
I like the concept, it's going to be like herding cats though...

On Tuesday, January 30, 2018, Brian Webster 
<[email protected]<mailto:[email protected]>> wrote:
In this discussion should we have it, a history of the first cellular networks 
their evolution and when the industry started to explode would need to be laid 
out.  Starting from the early 80’s on up through. This is important because as 
Gino has suggested, the WISP industry is following a very similar path and has 
always suffered from brand/product image, recognition and understanding. 
Cellular phones back then suffered the same problem. The word cellular was 
understood as a biology term by most. The term “Car Phones” was better 
understood and only those who had a lot of money had those and it was a party 
line system with no privacy. People had them out of extreme necessity only. The 
concept of anyone other than the phone company being able to deliver a phone 
service would not have ever seemed possible to a consumer. At that time the 
breakup of Ma Bell was just happening. A person could easily start a cellular 
network, no spectrum auctions back then. Just apply to the FCC and pay the 
license fees.

Of an interesting side note, I had the opportunity to be working on a 
consulting project for AT&T in Portland Oregon years ago, we had to review 
leases, zoning approvals and other documents to determine if sites could be 
expanded and what work was required for same. Sometimes leases mentioned 
specific frequencies and antennas etc. so they might have to be renegotiated or 
modified to add data and new frequencies and antennas. In this process I had my 
hands on Craig McCaw’s first 4 cell tower leases on his first built cellular 
system. It was very cool to be holding that piece of history, his personal 
signature and all. Such an innovator that hadn’t hit his stride yet.

Thank You,
Brian Webster
www.wirelessmapping.com<http://www.wirelessmapping.com>
www.Broadband-Mapping.com<http://www.Broadband-Mapping.com>

From: Af [mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Brian Webster
Sent: Tuesday, January 30, 2018 5:42 PM
To: [email protected]<mailto:[email protected]>
Subject: Re: [AFMUG] Cellular One approach to WISP

I won’t be there.

Thank You,
Brian Webster
www.wirelessmapping.com<http://www.wirelessmapping.com>
www.Broadband-Mapping.com<http://www.Broadband-Mapping.com>

From: Af [mailto:[email protected]] On Behalf Of Gino A. Villarini
Sent: Tuesday, January 30, 2018 2:25 PM
To: [email protected]<mailto:[email protected]>
Subject: Re: [AFMUG] Cellular One approach to WISP

Should we discuss it as session at wispamerica?

From: Af <[email protected]<mailto:[email protected]>> on behalf of Brian 
Webster <[email protected]<mailto:[email protected]>>
Reply-To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Date: Tuesday, January 30, 2018 at 1:50 PM
To: "[email protected]<mailto:[email protected]>" <[email protected]<mailto:[email protected]>>
Subject: Re: [AFMUG] Cellular One approach to WISP

Absolutely. I have had a method like this in my head for year. Craig McCaw 
really helped those independent operators when he created a national branding 
for the A side cellular operators that had to compete with the B side that were 
all the established ILECs. If there were an interested group of WISP’s who 
wanted to explore the concept I would be willing to have a conference call and 
discuss.

Thank You,
Brian Webster
www.wirelessmapping.com<http://www.wirelessmapping.com>
www.Broadband-Mapping.com<http://www.Broadband-Mapping.com>

From: Af [mailto:[email protected]] On Behalf Of Gino A. Villarini
Sent: Tuesday, January 30, 2018 9:58 AM
To: [email protected]<mailto:[email protected]>
Subject: [AFMUG] Cellular One approach to WISP

Hey Guys

Those who know the history behind Cellular One, don’t you think this should be 
repeated in the WISP industry?

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