Steven Covey crusades for breaking free of urgency and putting important
things first, but considers them as equals on two dimensions of a quadrant
<http://sidsavara.com/personal-development/nerdy-productivity-coveys-time-management-matrix-illustrated-with-xkcd-comics>
.

In a study of factors that affect task prioritization reported by pilots
<http://flightdeck.ie.orst.edu/CTM/study1/study1.html>, importance was
cited more frequently by a margin of greater than 2:1, yet concludes that
with a model of *status (urgency)* uses *procedure* to obtain *value
(importance).*

Another study on decision making by urgency gating
<http://jn.physiology.org/content/108/11/2912> suggests a policy that
maximizes reward rate is to estimate evidence by accumulating only novel
information and then compare the result to a decreasing accuracy criterion.
The brain approximates this policy by *multiplying an estimate of sensory
evidence with a motor-related urgency signal* and that the latter is
primarily responsible for neural activity build up. Since the brain is
wired to treat novelty as a measure of importance, this would lead to some
measure of *salience* that combines the two. The paper concludes that "the
build up of neural activity observed in many decision-making tasks is not
primarily attributable to the integration of sensory information but that
it is caused by an *urgency signal*, related to motor preparation, that
implements a simple policy for *achieving a speed-accuracy trade off.*"

Finally, one may consider valence and a distinction between positive
urgency and negative urgency
<http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2705930/> - the tendency to
engage in rash action in response to extreme positive/negative affect. Such
a distinction could bias risk-taking behavior.




On Fri, Sep 12, 2014 at 9:55 PM, Piaget Modeler via AGI <[email protected]>
wrote:

> Importance then urgency, or urgency then importance?
>
> Which?
>
> ~PM
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