On Apr 17, 2009, at 12:49 PM, DePriest, Greg (NBC Universal) wrote:
"P2P networks are a good example. While the overwhelming proportion
of
exchanged content violates copyrights, the networks themselves are
important new technologies."
http://portal.ipoque.com/downloads/
I suspect that's not sufficient for you and note that ipoque is in a
unique position to have such knowledge. Perhaps they could be invited
to do a presentation at Stockholm and we might put this matter to
rest?
The economics incentives for P2P are huge from the content provider's
viewpoint.
Just look at CNN's lesson: You get the user to click "trust" on
whatever installer is involved in the streaming video, and now the
user can act as a P2P node, cutting your bandwidth bills by 30% or more.
One of the rolls of Alto in particular should be to get ahead of this
trend.
Right NOW, P2P may be largely for infringing content (although Linux
ISOs really are better this way, and even at 10M customers, a 10M
update is only 100TB of data).
But its not going to be that way even next year, when ABC (which
already gets users to click "trust" on a Java applet), Hulu, Netflix,
and YouTube look at just how much it costs to deliver content, and
also realize that their performance, frankly, is poor.
Shifting to P2P removes their cost of transmitting the popular
content, and depending on the CDN they are currently using, also
significantly improves user experience.
Incorporating "content protection" into Alto really does no good,
either, from the viewpoint of content providers. If you want to
protect your content from open world piracy, that why you crawl the
torrents and email nastygrams which are forwarded to the end-users,
thought whatever manual or automated DMCA notification mechanisms the
ISPs provide already.
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