Thanks for sharing this, Asaf and Raul. The design research team is
(obviously) onboard with this approach.

Related: here's a post on doing ethnographic work in a Wikipedia context,
written for Medium by veteran Wikiresearcher Heather Ford:
https://medium.com/ethnography-matters/what-does-it-mean-to-be-a-participant-observer-in-a-place-like-wikipedia-89d6727276ba#.8yo56x7gk

Jonathan "I dearly miss my Nokia 925" Morgan

On Wed, Jan 27, 2016 at 6:04 AM, Toby Negrin <[email protected]> wrote:

> Hi Asaf --
>
> Thanks for sharing this. It's a good article and there's a lot to agree
> with. Certainly there's a clear need for both qualitative and quantitive
> research and figuring out how to combine them is a worthwhile challenge. A
> lot of modern productive development practices stress empathy, meeting
> users where they are along with big data and we're certainly aspiring to
> this level of work in the Reading team.
>
> Where I think the Foundation and the Movement struggle is on the
> evaluation side and I don't think the article addresses this issue
> particularly well. Measuring the impact of non-profit work has always been
> challenging and will continue to be so. It's certainly true that the
> emphasis on big data has been less helpful here.
>
> Finally, since I can't resist, Nokia failed because they didn't do
> ethnographic research on their existing users in Europe and North America,
> not potential users across the planet and missed the fact that people would
> be thrilled to trade in their candy-bar phones for fancy iphones and
> androids!
>
> -Toby
>
> On Wed, Jan 27, 2016 at 5:34 AM, Marcel Ruiz Forns <[email protected]>
> wrote:
>
>> Awesome reading, I liked it a lot.
>> Thanks!
>>
>> On Wed, Jan 27, 2016 at 9:34 AM, Asaf Bartov <[email protected]>
>> wrote:
>>
>>> Estonian Wikipedian Raul Veede, User:Oop, asked to relay this link to
>>> "the metrics people", so I am sending it here and to the Community
>>> Engagement team at the Wikimedia Foundation.
>>>
>>> <http://goog_433392935>
>>>
>>> https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7#.xxhn4bpvc
>>>
>>> Cheers,
>>>
>>>    A.
>>> --
>>>     Asaf Bartov
>>>     Wikimedia Foundation <http://www.wikimediafoundation.org>
>>>
>>> Imagine a world in which every single human being can freely share
>>> in the sum of all knowledge. Help us make it a reality!
>>> https://donate.wikimedia.org
>>>
>>> _______________________________________________
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>>>
>>>
>>
>>
>> --
>> *Marcel Ruiz Forns*
>> Analytics Developer
>> Wikimedia Foundation
>>
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>>
>>
>
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>
>


-- 
Jonathan T. Morgan
Senior Design Researcher
Wikimedia Foundation
User:Jmorgan (WMF) <https://meta.wikimedia.org/wiki/User:Jmorgan_(WMF)>
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