On Aug 16, 6:41 pm, Doug <[email protected]> wrote:

> Well, that's not been my experience, as my % grew over time and peaked
> at 70% after about 10 months on the market.  It wasn't until the last
> few months that it dropped rapidly to 54%.

That's fascinating. I guess I just assumed my experience was fairly
typical, but perhaps not. When you said in your OP that your app was
>= 70% for "the longest time", I didn't realize you were talking about
10 months.

The "attrition" I was referring to is from users uninstalling my app,
not from retiring old phones. My thinking was that if, for example, 1%
of users uninstall the app per month - whether from needing the space,
getting tired of it, deciding they don't use it enough to keep it
around, whatever - then those numbers will add up. Essentially, your
active % will almost never go up after a while, because that 1%/month
attrition rate applies to your ENTIRE active user base, AND it's
cumulative.

But again, that's just my thinking. If it hasn't been your experience,
congrats!

> > Bottom line: don't worry about active percentage.
>
> Well, I'm not sure about this statement because if active install % is
> an (important) factor in app rankings, then I should very much be
> concerned about that number.  Rankings are everything as far as
> visibility is concerned.  It's all about getting as high as possible
> into the rankings if you want your app to be noticed and sell.

Fair point. However, the ecosystem as a whole might well be healthier
if there is some rotation at the top; otherwise, it becomes virtually
impossible for good new apps to get noticed. We who are already highly
placed in our categories might not like it, but OTOH, it would give
new apps we write a better chance as well.

Interesting discussion, y'all. :^)

String

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