Someone else already pointed to the possibility that your app was
included in some pirate bundle that raised the number of pirated
copies.
I'd like to touch on some other possibilities:
* Your data is corrupt somehow.
** For example, people from China using proxies in Australia to bypass
local restrictions.
** Or your data collection could be buggy somehow.
*** I see Flurry data claiming installs worldwide for versions that
have never left my development machine! I think there may be some
background noise in their data collection that distorts small numbers
of installs.
* Your marketing efforts are failing in Australia somehow.
* You have strong local competition in Australia.
* The pirate installs are from people who have no access to the market
-- gray-market phones of some sort.
* Your application is buried in the market, and people aren't finding
it -- but it is highly visible on the pirate site.
Bottom line: The conclusions you can draw from this data are limited.
(Unfortunately -- but it's still better than no data!) I would
certainly not jump to the conclusion that piracy is endemic in
Australia. 26 legitimate installs is doing pretty well there, by
comparison to the UK and US, under the circumstances -- but it is also
a very small number. This suggests to me that the anomaly here is not
the percentage, but the surprisingly high number of "pirate" installs.
Something is driving this number up, but it does not look to me like
it is people opting for piracy over purchase. The interesting,
unanswered question would be "what is that?"
My suggestion: Go viral, to leverage the phenomenon to your advantage.
Include features in the app to encourage people to share links to your
app on the market and your website, via SMS, email, Facebook, Twitter,
and whatever else they may have installed. I include the following
Share menu item in my code:
Intent intent = new Intent(Intent.ACTION_SEND);
intent.putExtra(Intent.EXTRA_SUBJECT,
getString(R.string.share_subject));
intent.putExtra(Intent.EXTRA_TEXT,
getString(R.string.share_body));
intent.setType("text/plain");
intent = createChooser(intent,
getString(R.string.share_chooser_title));
context.startActivity(intent);
return true;
My message includes a URL on our website, that redirects to the market
if you're on a device, and otherwise to a suitable landing page on our
site.
(Hmm, I haven't checked the click-through rate -- collecting that data
was one reason for doing it this way).
Of course, stopping piracy is good. But the ones you don't stop, at
least try to turn them into your salesbot army!
On Aug 26, 2:15 pm, keyeslabs <keyes...@gmail.com> wrote:
> Actually, the largest *contributor* to piracy was the US, but the
> highest piracy rates (as a percentage of total installs) were
> elsewhere. For example, the US has a piracy rate (on my app) of about
> 70%, but Australia is more like 92%. For the countries where apps may
> be purchased, here's the breakdown:
>
> Country Purchases Installs Pirated Installs Piracy Rate
> Australia 26 321 295 92%
> Austria 6 13 7 54%
> Canada 25 96 71 74%
> France 23 104 81 78%
> Germany 38 161 123 76%
> Italy 4 36 32 89%
> Japan 467 467 0 0%
> Netherlands 24 98 74 76%
> New Zealand 4 8 4 50%
> Spain 7 63 56 89%
> Switzerland 7 21 14 67%
> United Kingdom 108 335 227 68%
> United States 2051 6105 4054 66%
>
> The US isn't the highest, but still, it's disturbing how high the rate
> is in ALL of these countries where purchases could be made...
>
> Dave
>
> On Aug 26, 4:59 pm, niko20 <nikolatesl...@yahoo.com> wrote:
>
>
>
> > Excellent analysis. Once again showing that you can't make assumptions
> > about a market without cold hard data to back it up. Your results
> > found that the largest piracy rates actually occurred in countries
> > where users COULD buy apps ! I guess USA is just a bunch of cheap
> > *sses :)
>
> > -niko
>
> > On Aug 26, 3:22 pm, keyeslabs <keyes...@gmail.com> wrote:
>
> > > Recently did an analysis of piracy rates by country for my app. Found
> > > some very interesting tidbits that I think may be of interest to
> > > members of this group: http://bit.ly/bSaoBe
>
> > > Dave
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