>> The idea of "irritate the user until he agrees to pay" just seems wrong 
to me.

In my opinion, it is far better to let users opt out of ads for free than 
use advertising as some sort of black mail to push users into paying. In 
our app, only 2.7% of users choose to opt out of banners. The rest let them 
display. We have premium users who choose not to opt out as well.

A small percentage of users hate ads. Giving them the opportunity to just 
remove them easily and freely increases the acceptance of your app and also 
helps give it a positive image.

One thing to keep in mind. By not allowing free opt out, all you are doing 
is decreasing the CTR for your ads and that lowers revenue. Part of secret 
sauce for determining what you are paid is the CTR, so keeping that high 
will increase your revenue. Those that would opt out will never click on an 
ad.

-John Coryat

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