On 01/07/12 16:45, John Coryat wrote: >>> The idea of "irritate the user until he agrees to pay" just seems wrong > to me. > > In my opinion, it is far better to let users opt out of ads for free than > use advertising as some sort of black mail to push users into paying. In > our app, only 2.7% of users choose to opt out of banners. This is pretty interesting, but I think if you put the ads disabled by default and puts an option to enable them, you will get the inverted proportion... I know it is an elucidation, but my hypothesis is that those numbers could be explain also for the laziness of the majority of the users, not only for their interest on banners. > The rest let them > display. We have premium users who choose not to opt out as well. > A small percentage of users hate ads. Giving them the opportunity to just > remove them easily and freely increases the acceptance of your app and also > helps give it a positive image. Now put that theory on measurable income numbers... > One thing to keep in mind. By not allowing free opt out, all you are doing > is decreasing the CTR for your ads and that lowers revenue. :potatoes
That's not true, indeed. You get income for each click, whatever the CTR is. Please, bear in mind that the CTR is the resulting proportion of dividing clicks by impressions, not the other way. In other words: if your clicks worths one cent each one, with 1000 clicks you will get 10 dollars, and it does not matter if the CTR, that may vary with the number of impressions, is 1% or 2%. Moreover, from my own experience with Admob I am pretty sure that they penalize high CTR rates, considering more clicks non valid with high CTRs than with lower ones. > Part of secret > sauce for determining what you are paid is the CTR, so keeping that high > will increase your revenue. JMP potatoes -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
