I think when you compare the average iPhone user with the average Android user the app purchase thing becomes a lot more obvious. I know a lot of people with iPhones, every one of them (except my wife) has purchased apps. A lot of iPhone users got little cards for Christmas for $50 or some denomination for iTunes. It's a great gimmick. It would be great if WalMart had a way to buy an Android card along side the iTunes cards but they don't. Then there's the carrier billing option for iTunes, which makes it very simple and even addicting for iPhone owners to buy an app with an impulse. The Google Checkout system is more cumbersome and difficult to get started on. Contrast this to the average Android user who has never purchased a single app. The few Android owners I've met are in this category. They love the free apps and look down on anything with ads. I guess they expect everything to be free. I think it's some sort of personality problem with Android, the OS is free, why not all the apps as well?
I'm hoping that things mature in the future. So far I've made squat on Android even though I have a very high rated app with 110,000 downloads and yesterday over 60,000 people used it. Luckily for me, I have another lucrative income stream, one that has allowed me to devote a lot of time and effort to Android in the hopes it will pay off some day. Others are less fortunate in that regard and need an ROI in weeks or months instead of years. -John Coryat
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