I've noticed a wide disparity between downloads and actual users
who've used the app at least once. For instance, in the developer
console, I see 549,180 downloads but from my server records I see
492,475 devices have actually run the app at least once. Could it be
that 50,000 people have downloaded the app and never run it? I find
that difficult to believe. I track users by their Android ID, not
their Google account, so if they got a new device and downloaded the
app, it could count as a new user.

Perhaps when a user uninstalls the app, then goes back and reinstalls
it, that counts as another download. My system would track that as an
existing user, not a new one.

-John Coryat

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