On 04/29/2012 12:39 PM, Victor Grazi wrote:
I read a few android marketing books and I am now expert, but they all said
_never_ charge .99 for an app.
First, there is nowhere else to go if you want to make a special sale price.
But mostly their point was - there are people that pay for apps and people
that don't.
For the people that don't pay, count them out anyway.
And for the people that do pay, 2.99 is not much difference than .99
I would start at 2.99 and lower it after a week, and measure the results.
Good luck
Victor Grazi
On Apr 29, 2012 2:27 PM, "Mike Wolfson"<[email protected]> wrote:
I already had a private conversation with MapsApiGuru, but thought this
would be a good discussion for the group.
I am planning on introducing a 1 year subscription to my app for some
premium content. I think this model (offering low cost "premium" features
for a recurring cost) is emerging as the best model for making money on
Android.
I am wondering how Android consumers react those 2 different prices:
- $1.99 is twice as much per transaction for me, so it is a big
difference. Does it make a difference to the user?
- Is there a $.99 impulse buy psychology I need to play into?
- Anybody have any experience with the different pricing options?
- Do users complain when you change prices? Should I stay away from
adjusting pricing? (Especially if I discount it right after charging a
higher cost (I will not offer refunds).
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This is a good in-depth article about software pricing:
http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html
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