As the owner of one of the most expensive apps on the Market, I vote for $1.99 or even $2.99.
You have a lot more flexibility with an in app purchase for loyal, existing users. They already know the product; price is going to deter them even less than a newcomer. There may be elasticity in the price, but I'd guess not so much. I have experimented with price of some in app content. Same item, starting at 4.99 went to 5.99 to 6.99 to 7.99. It didn't change the number who bought it. No one complained. Many of them will buy my app and then rush out and buy several of these, effectively spending up to $50 (mind you, such people are not the majority, but they are appreciated). A competitive product, for $3.99, has several of them built in, though I don't know if they work the same. My reason for moving the price wasn't pure greed, though I am a capitalist. Once I got an idea of how many would buy this particular product, I wanted to reflect the true labor cost of me preparing it. That should be a primary driver of the price as well. Don't bother with the subscription if you can't cover your costs, of which your labor is probably the biggest one. Whatever your price is, call it an introductory price. You can creep up and experiment as needed. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
