And I believe ESSO stood for Standard Oil, their predecessor.

As for automobile names, the Chevy Nova was not a "stellar" choice of name in 
Spanish-speaking regions.

Gary Weinhold
Senior Application Architect

DATAKINETICS | Data Performance & Optimization

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__________
On 2017-09-25 15:29, Richard Kuebbing wrote:

The word in Houston when the name was chosen was that the consultants who came 
up with the name using history and the algorithm you describe below got really 
big bucks.  btw one of the previous names was ESSO, which when spoken can be 
followed by a word beginning with B.

-----Original Message-----
From: IBM Mainframe Assembler List [mailto:[email protected]] On 
Behalf Of John McKown
Sent: Monday, September 25, 2017 3:24 PM
To: [email protected]<mailto:[email protected]>
Subject: Re: z14 PoO Available

On Mon, Sep 25, 2017 at 1:53 PM, Abe Kornelis 
<[email protected]><mailto:[email protected]> wrote:


​I was told that "Exxon" exists simply because it is not a word or reminiscent of a word 
in any major language. The previous name of Enco, as I was told, means "broken car" in 
Japan. Not a good name for a gasoline.


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