Much of the above applies if your trying to work in a team or as a business, but doesn't quite fit for solo beginners and hobbyists. If your just starting out go with what you love, it provides a great learning experience and helps keep you motivated. If you'd like any guidance or links to resources or tutorials, just ask.
If your looking for audio, there's The Big List of Free Sounds [link] which includes 52,261 music samples, among other things.
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