ceejay Wrote: > Remember its a heck of a lot easier to bring a product price down if you > find you've overshot than it is to put it up if you find you've > undercooked it. As a former marketing manager in a company that sold a variety of consumer electronics products, I can confirm that ceejay is correct. In fact, the business plan for many such products includes price reductions over time, anticipating that as volumes rise, production costs will drop.
The exception to this rule is temporarily lower "introductory pricing", before the price goes up to the normal level. This primes the system with an initial slate of orders and ensures cash flow at the outset of product launch, without creating the appearance of the product being of lower value. This is exactly what Slim Devices is doing with its pre-order offer to include a free Squeezebox. -- TiredLegs ------------------------------------------------------------------------ TiredLegs's Profile: http://forums.slimdevices.com/member.php?userid=6201 View this thread: http://forums.slimdevices.com/showthread.php?t=25773 _______________________________________________ audiophiles mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/audiophiles
