Patrick Dixon Wrote: 
> 
> But the vast majority of this 'research' didn't concentrate solely on
> whether there is a difference or not. Instead it introduced other
> parameters which by their nature are likely to skew the results becuase
> they require additional brain processing - and as you say, that's where
> errors are most likely to occur. Indeed, your own experiment made this
> fundamental error too.

Which of my experiments are you referring to?  And what vast majority
of the "'research'"? (Nice polemical use of ' ' marks by the way.) 
Last time I checked, the audio memory research was precisely about
distinguishing differences.  The way it works is, they play two sounds
and see if the subject can differentiate them.  Then they make the
difference smaller and repeat.  Eventually the subject can't hear a
difference; that's the threshold.  Then they change something (like how
far apart in time the two tones are played) and repeat.  That gives you
threshold as a function of whatever you changed.  The results are that
if you have to wait more than a few seconds you are much less sensitive
to the difference.

Robin Bowes;220970 Wrote: 
> 
> You are completely missing (or ignoring) the point that both Patrick &
> I
> have made, i.e. that it's not necessarily possible to hear subtle
> differences in short term tests. And that these subtle differences can
> be very important to the overall listening experience.

Did you read what I wrote?  That's exactly what my post was about.  My
point is that the research shows that people are *better* at noticing
differences when the time interval is short.  So for what you're saying
to be valid, that research must be at best misleading.


> 
> That is why we are saying that short-term A/B testing doesn't offer
> much
> useful information, and neither does long-term A/B testing (audio
> memory
> is too short).

I guess we must mean different things by long-term A/B testing.  Last
time I checked it was difficult to determine if you liked A or B better
without listening to both A and B (over whatever time periods you
choose), thereby performing the dreaded A/B comparison.


-- 
opaqueice
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