opaqueice;336332 Wrote: 
> But Monster and other cable manufacturers advertise their cables as
> improving audio quality (when they obviously don't).
So the placebo effect is not real?

opaqueice;336332 Wrote: 
> That's false advertising and probably illegal.
It is usually a problem if an objective statement is made for which the
advertiser cannot supply supporting evidence if challenged. Most
advertising does not make false objective statements but seeks to build
positive associations. But here is an advertiser of magic audiophile
cables falling foul of the UK Advertising Standards Authority:

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44177.htm


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