honestguv;336363 Wrote: 
> So the placebo effect is not real?

Of course it is... but audio cables aren't marketed for how effectively
they delude you into thinking they make a difference :-).

> It is usually a problem if an objective statement is made for which the
> advertiser cannot supply supporting evidence if challenged. Most
> advertising does not make false objective statements but seeks to build
> positive associations. 

Here's some copy from a very large (monstrous, one might say) cable
manufacturer:

> With extra-heavy gauge low and mid frequency conductors for added power
> alongside dedicated high frequency windings, Z200i’s Bandwidth
> Balanced® technology brings sonic depth, accuracy and power to every
> signal. Special MicroFiber®-wrapped MultiTwist® windings and Time
> Correct® construction bring out every detail by minimizing inter
> transient noise, improving dynamic range and reducing “dispersive time
> smear.” All Z Series interconnects come sheathed in a 100% copper mylar
> foil hugged tightly by a 95% braided copper inner jacket for the
> ultimate rejection of outside noise and interference. Add to this our
> innovative HDP™ (high density polymer) insulator for vastly improved
> signal transfer and dramatically reduced dielectric losses. Wrap it all
> in a black nylon mesh outer jacket and you’ve got an audiophile cable
> that sounds and looks great.

It's true that they are rather careful to avoid saying anything with
any meaning.  For example, "improved signal transfer" - improved
relative to what, exactly?  I'm sure their signal transfer capabilities
are superior to a stick, so it's not exactly false.


-- 
opaqueice
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