InTheBath;636700 Wrote: 
> Sorry but as a engineer I can't see the point in the AB tests.

AB tests are meant to appease people who do not trust their own
judgment. These are the people who value methodology above everything
else. No, scratch that, what I meant to say is these are the people who
value PRESCRIBED methodology above everything else.

Blind AB tests have originally been designed in order to detect whether
a claim that a certain phenomenon can introduce significant change into
the system is justifiable or not. Typical example: pharmaceutical
placebo pill vs. the real pill. Some pharmaceutical firm may claim that
they have developed a pill that reliably lowers cholesterol level in the
blood stream. They must prove their claim by conducting a strictly
controlled blind test that is statistically significant -- a
sufficiently large number of test subjects are given a pill treatment
(they don't know if it's a real pill or just a harmless fake one), and
after that treatment their blood cholesterol levels get measured. If
the results are statistically significant for the real pill, the firm
gets approval for marketing it. If not, the firm either goes back to
the drawing board, or aborts mission and starts looking for other ways
to turn profit.

In the world of audio, an audio component manufacturer claims that
their newest product helps create a better sound. Naturally, one would
expect that they'd be asked to produce a proof to their claim in the
form of a blind AB test. But it's an unrealistic expectation because,
unlike the blood cholesterol level, the experience of improved sound
quality cannot be reliably measured.

So yes, you're right, AB audio tests are a croak.


-- 
magiccarpetride
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