you've probably missed a little of what i am saying.
i think the whole idea of this "movie" is great. put it on a dvd with lucy learns to fly and give it to every aef we do (nearly 400 a year for us) and the word will get round as the disk gets passed around.
what i was saying is that the gfa could spend 250k australia wide in a month and get little long term benefit. in my business we spend about that per annum and that's in brisbane alone. if we stop the advertising the work stops within a fortnight and we are selling a product 3 out of four people use.
what i would like to see is the gfa co-ordinate the thing and pay to run off a few thousand disks for clubs to distribute.
rob
--------- Original Message --------
From: "Discussion of issues relating to Soaring in Australia." <[EMAIL PROTECTED]>
To: "aussoaring" <[EMAIL PROTECTED]>
Subject: Fwd: Re: [Aus-soaring] GFA Marketing Committee
Date: 03/08/04 02:38
sorry - my email address is [EMAIL PROTECTED]
.... and it's Wilpena Pound, I just can't type veyr
well =)
--- McLean Richard <[EMAIL PROTECTED]>
wrote:
> Date: Tue, 3 Aug 2004 02:14:33 +1000 (EST)
> From: McLean Richard <[EMAIL PROTECTED]>
> Subject: Re: [Aus-soaring] GFA Marketing Committee
> To: Boonahgliding <[EMAIL PROTECTED]>,
> "Discussion of issues relating to Soaring in
> Australia."
> <[EMAIL PROTECTED]>
> CC:
>
> If the need to use or employ professionals is so
> 'beyond question' then why is there so much good
> amateur stuff on the web? This is the age of
> 'reality
> media' where the feeling of 'being right there' is
> what sells - gritty, unpolished (to some extent
> anyway) shots that show *reality* not staged, studio
> polish .. and with the quality of the digicams
> available (which I've seen firsthand in the last few
> weeks at my own club) I'm perplexed by all the fuss
> about how hard everything is. All we want to do is
> collect some snippets of good footage & put a short
> DVD together to catch people's attention.Given a bit
> of co-ordination & some volunteers it could cost us
> very little. Only small bites from each bit of
> footage
> may be suitable (ie. not boring or repetetive) so we
> need as much as we can get. I already have an offer
> of
> some great material of wave at Wilpne Pound (thanks
> Mark) - if anyone else has anything to contribute
> then
> I am happy to collect/borrow until we can do
> something
> with it.
> Please email me on [EMAIL PROTECTED] if you can
> help out.
>
> Cheers,
>
> Richard McLean
>
> --- Boonahgliding <[EMAIL PROTECTED]>
> wrote:
>
> ---------------------------------
> the need to use or employ professionals is beyond
> question. the firstquestion however is what is/would
> the budget for such a project be -both for designing
> a
> campaign and implementation - then you have a
> frameworkfor the design and also feedback on
> results.
> for what is a limitedmarket no advertising budget
> however large may be cost effective in ourcase.
> i believe the answer lies in what mike borgelt
> mentioned.
> atboonah we have enough people coming and trying
> gliding.
> the problem hasbeen keeping them interested and
> giving
> them value for money. the k-13as our pride of the
> fleet was not helpful.
> the retention rate andinterest grew dramatically
> with
> the purchase of the k-21. we have nowordered a new
> (not second hand) single seater. the club rooms have
> beenrenovated with more to follow and we have good
> facilities at both ends ofthe strip. membership has
> grown 30% in 18 months. we have just made
> allwives/children club members as one "family
> membership" and all glider hirefor juniors 50% off.
> the best advertising we have had has been done for
> acouple of give-away flights and we are most
> appreciative to those mediaoutlets who have
> supported
> us. perhaps it would be possible for the
> gfadevelopment officer to take this approach as
> media
> outlets are often lookingfor "copy" and we offer
> spectacular footage and excitement.
> i suppose mywhole point is, clubs or any activity
> are/is only as vibrant as the peoplewho drive the
> activity and some clubs will be advantaged or
> disadvantaged bycircumstances including geographical
> location.
> paid advertising we havedone rarely gives a
> profitable
> return (the adelaide uni scenario is dead
> setscary!!)
> word of mouth and membership activity win hands
> downanyday.
> rob
> --------- Original Message --------
> From:"Discussion of issues relating to Soaring in
> Australia."<[EMAIL PROTECTED]>
> To: "Discussion of issuesrelating to Soaring in
> Australia."<[EMAIL PROTECTED]>
> Subject: Re: [Aus-soaring] GFAMarketing Committee
> Date: 31/07/04 13:18
>
>
> The direction of thisproject is of some concern; it
> suggests that we've learnt little fromprevious
> adventures in this area.
>
> GFA Executive and Council has beendown this road
> before in the past. I know - I was there. Theone
> thing I recall from previous promotional ventures
> was
> that glidingpeople, even dedicated gliding people
> are
> not very good at it, especially inthe selection and
> development of promotional material - movies,
> videos,brochures and the like. Most of us who were
> still around at thattime will remember the saga of
> the
> "two brochures".
>
> We approach thechallenge from our background and
> experience, not understanding thatthe people we are
> trying to reach usually see "gliding" in a
> totallydifferent perspective. Quite a few people
> in
> this listhave already come in enthusiastically with
> what we think would be "goodstuff". While it is -
> for us - it probably won't succeed inmaking the
> sport
> sufficiently attractive to the outsider to want to
> have aflight with the view of "taking it up".
>
> This exerciseneeds to be undertaken by a
> professional
> public relations outfit, and wehave to be prepared
> to
> sit on our hands and believe and implement what
> theycome up with. We also have to be prepared to
> pay
> what they askand it ain't cheap. These are two
> reasons why we will almostcertainly not go down that
> road. Thus history will berepeated.
>
> I wish the GFA committee well. However, unless
> theydraw on significant expertise in the advertising
> and promotional game fromwithin their own ranks, or
> are prepared to seek same from elsewhere if theyare
> short in that area, I have to be just a little bit
> sceptical of anyspectacular or even significant
> results.
>
> Whatever they decide to do,it won't be easy. We all
> know that gliding is a fantastic sport. However the
> huge majority of the general population will never
> be
> convinced.
>
> Sorry to be so gloomy, but that's how it is.
>
>
>
>
>
>
>
>
>
> ---------------------------------
>
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