I don't think there is anything wrong with either group - it just
helps to know which someone is in so the training and experience is
tailored for what they are after !
The best way of getting people for the long term is 1st making sure
they know what is in store for them - having someone get through 15
flights and quit because the time commitment is too much is pointless
and causes bad publicity by word of mouth - better for them not to
start than have this happen. Smart companies turn down business that
is not good for them even when desperate for income !
2nd is to make sure that people always have a clear progression path
visible with sensible goals that they aspire to - I know progress is
being made on this, but it take a long time to re-educate the rest of
us to promote this !!!
On 16/10/2008, at 22:30 , McLean Richard wrote:
Hi Michael
I think these 2 comments of yours are spot on:
The other group of people to target are those who have been
more active in gliding or other aviation related activity in
the past. The task would be then to reignite their passion
and interest.
The challenge for the gliding movement in Australia is
seeking out those who wish to fly for pleasure, versus those
who want to do it and move on as they they tick the
"been there and done that" box.
Does any one have any fresh constructive ideas for how best to do
either of these? Just fishing for new ideas/ammunition for old ideas.
Cheers,
Richard
--- On Thu, 16/10/08, Texler, Michael
<[EMAIL PROTECTED]> wrote:
From: Texler, Michael <[EMAIL PROTECTED]>
Subject: [Aus-soaring] Targetting Groups for retention, and my own
recriutment, retention story
To: "Discussion of issues relating to Soaring in Australia." <[email protected]
>
Received: Thursday, 16 October, 2008, 3:51 PM
In my experience, long-term members are people who
always wanted to learn how to fly, but never knew they could
do it as accessibly as gliding. Kids, sailors and
motorcycle riders tend to be disproportionately represented.
I think it has been mentioned before, that posters for the
local gliding club could be put up at sailing clubs or other
represented group.
The other group of people to target are those who have been
more active in gliding or other aviation related activity in
the past. The task would be then to reignite their passion
and interest.
It would be interesting to know the retention rates of Air
Training Corp Cadets.
My own experience:
I was fascinated with flight ever since I hopped on a TAA
T-jet in 1974 (Adelaide to Melbourne flight).
As a kid, I built planes out of lego, made a balsa wood and
doped paper throw glider, even considered getting into radio
controlled stuff.
(i.e. I always wanted to learn how to fly)
Just before I started Uni, my Dad had told me that he
thought there was a Uni Glining Club. A work colleague of my
Dad was a tow pilot at Waikerie and had told my Dad about
the Adelaide Uni Gliding Club (i.e. lucky word of mouth)
So when I started Uni, at O'week, I actively sought the
Uni Gliding Club and signed up. At that time (prior to
joining up), I thought that gliding was a poor cousin to
power flying (just glorified paper darts), but any flying
was better than no flying.
My first day on field comprised 3 circuits off a winch
launch in a Bergy (GZM) at the end of the day.
I was hooked.
So either fortunately or unfortunately (depending upon your
opinion of me..;-) ), I am still keen on gliding some 21
years later.
Mind you raising a young family and having chronic illness
in the family has tempered my participation over the last
couple of years (my priority is to my family), but I
anticipate that my activity in the sport will increase as my
kids become interested (they are only 4.5 and almost 3 years
old) and health problems settle.
The challenge for the gliding movement in Australia is
seeking out those who wish to fly for pleasure, versus those
who want to do it and move on as they they tick the
"been there and done that" box.
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