Gary Schnabl wrote:
The beauty to using styles is they can be easily tweaked in just a minute or so. Changing fonts or colors from one to another, including simple black, is a no-brainer. But, using a different style subconsciously informs the reader that a stepped procedure or what-not is coming, etc. In addition, having a different style for print versus a monitor (using color for the latter) better utilizes the use of color. B/W for print; color otherwise.
With our books, people will download the PDF and print from it. So they will get color or b/w depending on their printer.
... I doubt that the printed versions of anything today would be chosen over other media. The percentage of the population who purchase books is quite low, but that low percentage sure buy a lot of books among them.
See above about our audience. Those who purchase the printed version from Lulu (a very small percentage) will get b/w.
I'm not sure about how Garamond is treated on computers today versus 15 years ago. The Macs used them then, but I'm not sure about Garamond's lack of availability today. It's one of the nicer fonts, even when bolded.
It is a nice font, but mixing too many fonts is IMO not good. Your "visual cues" might be my "visual pollution".
Cheers, Jean
