Richard Lockwood wrote:

Sorry Stefan, but I've read a lot of Neilsen over the years, and he still manages to frequently annoy me.

Neilsen's alertbox and so on make interesting reading occasionally, but his updates rarely marry nicely with anything in the real world. The key of course, like anything claiming authoratitive stature in such a subjective environment is to digest and cherry pick.

If you take what he says at face value, every single man, woman and child on the planet is a soulless automaton, void of imagination or the capacity to learn, and only seeking instant content gratification with little regard for new experiences (in one click).

Which is fine; because if you use his stuff as a gentle guideline, you can often stop UI designers & others making the most fundamental mistake as they pursue the next AJAX dream.

I know at least one person who glorifies the e-ground on which Jacob et al tread; and he has yet to convince me that putting everything in plain text, 80 characters wide, is a good idea for anything but BBS. How retro.

Its like trying to apply DDA level 3 to everything you do; it simply isn't going to happen, so we nod in the direction of those who evangelise such things in often truly Puritannical style, and move on.

My point however that what you and J.P. describe as "chaff" is neccessary for the evolution and development of the web still holds. Someone has to pay for all this wonderful "free" content - if you can come up with a better globally applicable model for it than advertising or paid content then all power to you.

Two words: Google Micropayment :)

You hit the nail on the head of course; advertising is the vehicle on the back of which people initially start making money to fund their site(s).

I'd like to see the Firefox extension that gets round that, when it arrives.

C.

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