> BBC local radio's obviously being left well alone for the > time being then (as I tune into BBC WM, and observe the > previous response along the same lines from Tim!)
The BBC's local radio stations are run by a different department to the network ones. A decision made by one, doesn't necessarily affect the other. This is very off topic I know, but my favourite example of branding comes from BBC London. I don't know if they still do this, but certainly for a time, they had jingles that proclaimed the station was "BBC London 94.9 and BBC Radio London on digital". I always loved the decision that saw a station take two different names depending on their broadcast medium :) - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/
