Maybe this is all because you can somehow magically receive the audio
streams from Freeview stations via your DAB radios as WELL as the digital
audio broadcasts, but we're not told how to discern between the two thus the
ostensibly unnecessary branding on the radio streams...

Maybe...

> -----Original Message-----
> From: Andrew Bowden [mailto:[EMAIL PROTECTED] 
> Sent: 30 May 2007 09:25
> To: [email protected]
> Subject: RE: [backstage] BBC "Radio" 7
> 
> > BBC local radio's obviously being left well alone for the 
> time being 
> > then (as I tune into BBC WM, and observe the previous 
> response along 
> > the same lines from Tim!)
> 
> The BBC's local radio stations are run by a different 
> department to the network ones.  A decision made by one, 
> doesn't necessarily affect the other.
> 
> This is very off topic I know, but my favourite example of 
> branding comes from BBC London.  I don't know if they still 
> do this, but certainly for a time, they had jingles that 
> proclaimed the station was "BBC London 94.9 and BBC Radio 
> London on digital".  I always loved the decision that saw a 
> station take two different names depending on their broadcast 
> medium :)
> 
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