Hi Gary, I'm not that close to the DAB side of things but I asked a few questions for you and so here are some answers:
"The main aim was to ensure all of our services are lumped together on DAB radios. Some radios default to listing "by multiplex" but the majority list stations in alphabetical order. So, the old "Radio 1", "6 Music" and 1 Xtra" short names left these networks stranded away from the rest of the BBC family. By putting "BBC" and, in most cases, "BBC R" in front of everything we can ensure that all radios list our networks in one lump. The significance is that if your network is close to a popular (BBC) network (e.g. Radio 2) you can benefit from the audience wealth of your neighbour when people decide to browse around. It's a case of a few crumbs from the table but this could develop in to future loyal listening. Also, many people did not recognise some of our stations as BBC networks ... we weren't getting credit and they weren't getting the credibility associated with this. Being in consecutive order was not a major consideration just a logical by-product." ...to back that up I've heard mention of a recent study or two showing that our listeners do hold "BBC Radio" in high esteem as a brand so perhaps you can expect to see this kind of consistency rolling out elsewhere, hope that helps, Jamie. --- Jamie Tetlow Designer, Audio & Music BBC Future Media & Technology 718, Henry Wood House, W1B 3DF On 29/5/07 14:25, "Gary Kirk" <[EMAIL PROTECTED]> wrote: > Last night I noticed my digital radio (The Bug) displayed "BBC Radio > 7" instead of the usual BBC 7. The shortcut also displayed as BBC R7, > like Radio 4 does. I investigated and found 6music had also changed - > BBC Radio 6 music. > > Why is this? Obviously it's a radio broadcast - it's a digital > radio... BBC Radio 1 - 4 & Five Five I understand, as, broadcast on > traditional radio, have always been called this; 7 never has. - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/
