On 26/03/2008, Tom Loosemore <[EMAIL PROTECTED]> wrote:
>
> I tell you, there's a big pot of money awaiting someone who develops a
> trusted-enough tracker for usage of online video (a big recruited
> online panel running background tracking software might even do...)
>
> after all, it can hardly be *less* reliable than BARB, let alone RAJAR...


Even Kelvin MacKenzie is smart enough to see that the RAJAR figures are,
let's say "pretend".

On 26/03/2008, Sean DALY <[EMAIL PROTECTED]> wrote:
> > I had some background discussions with PACT while preparing my
> >  interview with Ashley and what I learned (unsurprisingly) is that
> >  rights holders want to be compensated; the actual method is up for
> >  discussion. They hear that DRM doesn't work or is ineffective, but
> >  they don't see an alternative. Pooling schemes hit a roadblock: many
> >  rights holders hope to have a very successful creation and be
> >  compensated for that far over and above what other rights holders
> >  might earn. I believe that tracking viewing (and by that I mean
> >  anonymised aggregates, not Phormlike snooping) is probably key to
> >  eliminating DRM.
> >
> >
> >  Sean.
> >
> > -
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Please email me back if you need any more help.

Brian Butterworth
http://www.ukfree.tv

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