On 26/03/2008, Sean DALY <[EMAIL PROTECTED]> wrote: > In my humble opinion the hard part is not tracking what is served; > there is a request to a server after all. Tracking use beyond initial > download is much harder. An imposed structure wouldn't work I don't > think, nobody want to be spied on. But perhaps viewers could be > induced to share that information. Paying panelists could work; even a > pittance credited to (for example) PayPal might be enough. But > appealing to people's sense of community could work too. Some people > are passionate about their favorite TV shows.
A very large recruited panel is eminently do-able cheaply if all the panelist has to agree to is run software in the background, rather than agree to answer questions about how much they appreciated a website / tv programme - it's the questions that they get fed up with, and need to get paid more for... I suspect (sadly) that intrusive anonymised tracking software wouldn't take much incentive.. see alexa/google toolbar... The BBC already runs a number of large recruited panels... see below, from http://www.google.co.uk/search?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=IDK&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=%22BBC+Pulse%22+panel&spell=1 BBC-GfK Pulse Survey Methodology This report includes data from the BBC Pulse survey – an online, nationally- representative panel survey of 15,000 viewers (including Northern Ireland, Scotland, Wales and England), conducted on behalf of the BBC by GfK NOP. Panellists are presented with the previous day's schedules for all the terrestrial channels plus BBC Three, BBC Four, E4 and Sky One, and S4C in Wales. Once they have selected the programmes they viewed they are asked a number of questions about them. Some questions are specific to the BDS (Broadcasting Dataservices) genre into which a programme falls, some are cross-genre questions (e.g. on appreciation) and there are also sometimes panellists are asked additional programme-specific questions dependent on the research needs of the BBC. The panel is not informed that the survey is conducted on behalf of the BBC to avoid influencing answers, and the survey is presented with GfK branding. The Pulse survey is also carried out online and therefore represents the opinions of online users, but demographically representative of the UK population. - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/
