On Jun 15, 2011, at 9:58, David Alexander <[email protected]> wrote: > On Tue, 14 Jun 2011 23:53:52 -0500, Christopher Stone > <[email protected]> wrote: > >> However. The app-store gives Bare Bones' products great exposure and >> advertising especially to potential new customers, which I suspect is well >> worth the 30% vig. > > I keep seeing people including advertising in the list of so-called > benefits of the Mac App Store to developers but I don't get it. > Exactly how and where has Apple done any advertising for Bare Bones? > Or any other developer? Sure, people might be more aware of the App > Store but you still have to know what you're looking for to find > BBEdit there. It's no different to me than, say, searching on > macupdate.com.
Its nothing like searching on Macupdate because Macupdate doesn't exist on every single computer without people having to seek it out. The App Store is right there in the Apple menu. The number of eyeballs is huge. Apple features products all the time, highlighting them in the store. Im pretty sure when BBEdit first appeared I saw it on the app store and I was certainly not looking for it there. > FWIW, the developers I spoke with told me their costs for selling > their own software runs closer to 10%. Depends largely on what they count and how they count it. If they sell retail, their cost are closer to 65-70% since the brick and mortar store will get 50% off the top. But just as an example, a lot of developers don't count things like web design, database maintenence, and hosting fees for their sites in their per unit costs, but all of that costs money. > Personally, I think Apple is charging too much. I could see 20% as > reasonable though. Well, Apple is not charging too much for the simple reason that the market is paying it. When the charges are too high, the market adjusts (see the recent change on subscription pricing policies). Apple is a business, and they are certainly in this to make money. They are also not stupid, and know that fleecing the developers will hurt Apple long-term. Everyone seems quite happy with the 30/70 split, and it is the same plan that is being adopted in, for example, the various Android stores. If you recall when Apple announced the iOS store, people were shocked aat the 30/70 split. Or at least shocked thtat it wasn't flipped the other way. I remember people who were HOPING for 50/50. -- You received this message because you are subscribed to the "BBEdit Talk" discussion group on Google Groups. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at <http://groups.google.com/group/bbedit?hl=en> If you have a feature request or would like to report a problem, please email "[email protected]" rather than posting to the group. Follow @bbedit on Twitter: <http://www.twitter.com/bbedit>
