Dear Gil and everybody, You suggest that you are puzzled at the idea of advertising. I think that everything that one does or says advertises something about oneself. Your puzzlement just advertises to me that you are happy with where you are without needing to go any further.. I suppose you could classify my passion for sustainable farming as being like evangelism. evangelism succeeds because it appeals to the emotions, although I think that there is not anyone in the organic movement who has that sort of mass appeal and charisma. If they did we would have the score as Evangelists for agriculture 1 - chemicals nil. What I am getting at is that there is a need to promote your ideas if you want to expand whatever your area of interest is. If I have a product that is able to kill off St John's Wort and dramatically stop the seed bank in the soil from germinating, what do I do? Do I sit at home complaining that no one is interested in my ideas, or do I go out and tell Landcare groups and other farmers about the method. The whole history of the world is a story of competition of ideas. Certainly right down through the ages there have been innumerable instances of people with ideas being thwarted by officialdom in whatever form that has taken, there are innumerably more recorded cases of someone who has had an idea and have been able to develop it.. It all depends on where you sit, some people are pessimists and others are optimists. The universe provides plenty of opportunities for each aspect to be able to express themselves. I personally am optimistic about the long term viability of Earth and the people and animals upon it.
Life is not a completion where everybody needs to go head to head with each other. There seems to be a paranoia with many people with the chemical companies who might squash small people such as Hugh, you or I. Bully tactics may be the norm for some multinationals, but if you look at the share price of Monsanto there is not a lot of future for their business model. When it gets to the stage that the US department of justice is getting close to bringing an antitrust case against Monsanto, and the US Department of Agriculture is so concerned about Monsanto's GM wheat that they have banned it until Monsanto or any other company can prove that there is sufficient demand for their product. Life cannot be lived in fear about what someone else might do to you. If a person puts out that they are a potential victim then the odds are that someone will oblige. The type of problems that I see as worth solving are those to which there are not answers at the moment. tasks such as creating stock drenches that overcome the worm resistance problem and that are as easy to use as putting the mixtures into the stock drinking troughs. There is not a need to compete in the same products. Products are just a commodity which some person has developed to service a perceived need. Peoples needs change, and they will change quicker if there are products available that meet these altered needs or perceptions. How you are going to get to these people who supposedly have bought radionic instruments and don't know how to use them, without advertising in some form, is beyond my comprehension. Unless they all belonged to some common organization where do you start. My method is just fulfilling the needs wherever they may occur. You say that you personally have never needed to ask some one to plant a tree but at some point someone has had to sow the seed of the idea that there is some sort of payback for planting a tree. The organization that you belong to has obviously at some time needed to tell people what they do. Someone at some time has had to do some promotion or marketing. If I am wrong and you have developed a way of telling people what you do without marketing in some way you will save me a lot of money and time in educating people. If the no marketing or advertising idea can be used to set up a business with no inputs from anybody then we may have the start of a new system of economics. When are you going to start your training course that has been in the wings for some time now. That would certainly give the basis for professional accreditation if you were prepared to expend the necessary energy and take the economic risks which this would incur. how you are ever going to get this started without marketing or advertising in some way would be interesting to see. Kind regards James Hedley ----- Original Message ----- From: "Gil Robertson" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Friday, March 28, 2003 11:34 AM Subject: Re: Austr. Workshop/ Was there a higher purpose? > Hi! Lloyd, Hugh, James and the list. > > I am puzzled at the suggestion of advertising. Advertising is like > evangelism in religion. Only those who have something they do not > believe in, need to convince others about it. Just as the person who is > content with his belief structure, rarely feels the need to talk of it, > uninvited, to others, the person with fully firing agricultural system > will soon attract the interest of others. My work in revegetation has > resulted in countless millions of trees in the ground. I have never > knocked on a door and tried to sell a tree. > > I also question the idea of going "Head to Head" with anyone over > Radionics/ Quantum Ag. Do you want to spent much energy trying to > disprove something you do not believe in? By doing that, you only > strengthen the resolve of those who promote them. In straight numbers, > we are unlikely to be spectacular, as they are thrashing the guts out of > the land. It is only the unbiased examination of the end product and the > paddock that will show what we are on about. I do not think a chemical > company is going to agree to a taste test! We are offering something > which is getting close to sustainable. We are offering a better end > product with reduced imputes, usually with a better yield ratio, and > higher unit price, if lessor total crop in the short term. We offer a > replicatable system that will produce over long periods with a net > improvement of the land. Radionic Agriculture is solidly over fifty > years old. I know one of those who make the first experiments in the > early nineteen fifties and have specifically Ag. Instruments from 1954. > I have eaten vegetables from land treated Radionicly for 45 years. The > quality was as one would expect, absolutely superb. As far as I could > see, all the formally trained Radionic Practitioners in the UK, kept > their heads down, simply because all had all the clients they could > reasonably care for and most had long waiting lists. They are highly > respected and protected by a code of conduct, accreditation and a > professional body. > > We do not have a problem finding clients, we have a problem find people > suitable to train as practitioners. By this I mean practitioners who set > them selves up as professionals. I have now worries about those who are > working on their own patch, but I am most concern as soon as anyone > proclaims them selves as a professional practitioner. Out side the US > there have been three court cases that have been very harmful to > Radionics and essentially ruined these at the receiving end. In parts of > the US it is illegal, so I assume no one makes a public proclamation. > > I am more interested in supporting those who want to learn to work > initially on their own patch and to do that successfully through several > seasons, while they learn and gain conference. Let's try and pick up > some of those who have un-used instruments and do something about > giving them the conference to experiment on their own patch, as they learn. > > Gil > >
