On Tue, 1 Mar 2005 14:05:21 -0600 (CST), Alex Brelsfoard
<[EMAIL PROTECTED]> wrote:
> 
> > When it comes to large companies, that real estate becomes
> > valuable territory and they're not going to donate it for free.
> > The technology you use is an internal decision.  It has no
> > relevance to the customer.  What is the business case for
> > putting it out there?  If you're going to ruin your branding by
> > advertising something, any healthy business is going to
> > advertise something that makes them money.
> 
> But if we already KNOW that they use Perl, and all we're asking for is a
> little stamp somewhere saying "Made with Perl" or whatever.... that's not
> really giving anything away.  I understand if developing companies don't
> want to divulge such information.  But what is Amazon really worried
> about?

I talked about small and large companies differently because
their concerns are different.  Amazon isn't worried about
people finding out their platform, that information is fairly
public.  But Amazon is convinced that there is real value in
the screen space on their website.  Millions of people will
see any messenging that is there, and Amazon has lots
that it wants to tell them.

If you want a dollar value for what it's worth, ask Amazon
how much you'll have to pay to get a banner ad the size of
your little stamp with the placement of your stamp.  I'd be
shocked if they'd ask for less than tens of millions per year.
They might ask for a lot more.

So when you ask for the button, you're asking them to do
something for free that they value at that much money.
You won't succeed unless you have a pretty good case
for why they should be generous.  I don't see the case.
(And, "It would be really good for us!" is going to go over
like a lead balloon.  Of course it would be good for you,
it would be good if Amazon donated the money directly.)

Cheers,
Ben
 
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