Emotional Values RE: Europe, the US, and Environmentalism

[John D. Giorgis]

At 02:29 PM 7/26/01 +0200 Baardwijk, J. van DTO/SLBD/BGM/SVM/SGM wrote:
>> No, money is just a unit of value.   Thus, for anything that has a
>> value, that value can be converted into units of dollars.
>
>How do you convert an emotional value into dollars?

A good start is to examine the price of sporting tickets.   Sporting events
are essentially sales of emotion.  People pay for the experience of
participating in the emotional experience of rooting for "their team."   

Admittedly, there are other factors, like watching athletic ability,
socializing with friends, etc. - but the sale of emotion is a large part of
price.

JDG
__________________________________________________________
John D. Giorgis       -         [EMAIL PROTECTED]      -        ICQ #3527685
   We are products of the same history, reaching from Jerusalem and
 Athens to Warsaw and Washington.  We share more than an alliance.  
      We share a civilization. - George W. Bush, Warsaw, 06/15/01