On Tue, Dec 29, 2009 at 9:50 AM, Dave Land <[email protected]> wrote:

>
> The reason that you are offered that opportunity on a SciFi Wiki (or any
> other place where Viagra is nowhere even close to the topic of the site) is
> that web sites are desperate to monetize themselves. I hate web advertising
> mainly because it _could_ be targeted, but it isn't.


Google's advertising is targeted by subject.  Their bots look at the page
and try to show ads that are relevant.

Of course, this fails badly sometimes.  I've had some Google ads on the
Brin-L archive pages, which kept including ads for Piper airplanes.  This
apparently is because the archiving software is called "Pipermail."  Google
is "smart" enough to split the word apart and dumb enough to miss the
context completely.

Nick
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