On Tue, 9 Nov 2004 20:43:33 -0300, Luiz Esmiralha <[EMAIL PROTECTED]> wrote:
>
> > Proximity can help even in the shoe manufacturing business. Just
> > finished reading an article in last week's Time about New Balance
> > shoes; they still make about 25% of their product in the US (New
> > England region and California). Whilst more expensive to make in
> > wages, the actual labor is significantly less due to the use of lean
> > production techniques, and the ability to turn around orders quickly
> > plays a decisive role in supplying retailers.
> >
> New Balance has more market share than Nike?
No, but apparently they pipped Adidas at the post recently.
>From the article ("Sole Survivor", in the November 8 "Time"):
* Nike had 36.4% in 2003 (down from a peak of nearly 50% in 95/96).
* Reebok had 12.5% (down from a peak of 21% in 94; they got savaged by
Nike's climb)
* Adidas has 9.1%
* New Balance has 10.9%, and was the only one of the big four to be
gaining market share in the last 3 years.
Interesting article.
--
"Software is too expensive to build cheaply"
Robert Watkins http://twasink.net/ [EMAIL PROTECTED]
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