Ernie:
I'm not convinced by that argument. But it raises a question.
If a marketing firm was hired by the WH, what could it do
to help an Admin "sell" its policies ?
 
This is not intended to be cynical. What is the legitimate role of
marketing in governance ? How can it be optimized without
straying beyond lines that should not be crossed ?
 
How much good could it do ?
 
Billy
 
------------------------------------------------------------
 
 
In a message dated 11/30/2009 11:45:27 A.M. Pacific Standard Time,  
[email protected] writes:



On Nov 30, 2009, at 11:24 AM, [email protected]_ (mailto:[email protected])  
wrote:



 
Ernie:
One thing is for sure, during the 2008 campaign the Obama team  had
expert marketers working for them. Not that marketing can play  the
exact same role as part of governance, but marketing as such seems  to
be AWOL as an Admin function. Why ?  Seems  strange.





Probably because they were a small, tightly-focused team.  Today they have 
a large administration with a welter of complex  initiatives.


Plus, campaigns are *only* about story.  Governing is about policy  as well 
as story -- not to mention results -- and  is thus inherently  harder to 
script.


-- Ernie P.





 

Billy
 
-----------------------------------------------------------------------
 
 
In a message dated 11/30/2009 11:19:44 A.M. Pacific Standard Time, 
[email protected]_ (mailto:[email protected])   writes:

Hi  Billy,

On Nov 30, 2009, at 11:13 AM, [email protected]_ (mailto:[email protected])  
wrote:

> A year  into his presidency, however, Obama’s gift for controlling his 
image shows  signs of faltering. As Washington returns to work from the 
Thanksgiving  holiday, there are several anti-Obama storylines gaining 
momentum.  

A very good analysis. I don't know if any of them are "true", but  that is 
more-or-less beside the point; they have enough contact with  reality that 
if things go badly (as they seem to be at the moment) these  stories will 
gain traction.

Of course, if things go well, they'll  fade into obscurity.  Like I always 
say:

_http://www.radicalcentrism.org/marketing.html_ 
(http://www.radicalcentrism.org/marketing.html) 

11.   The Converged Law:
Eventually, marketing and  reality must converge.
Good marketing delays convergence;  Great marketing alters reality.


-- Ernie  P.
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